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首页> 外文期刊>Journal of Telecommunications Management >Entry of Mobile Virtual Network Operators (MVNOs) in India: A strategic analysis
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Entry of Mobile Virtual Network Operators (MVNOs) in India: A strategic analysis

机译：印度移动虚拟网络运营商（MVNO）进入：一项战略分析

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Mobile virtual network operators (MVNOs) are the service providers who offer mobile services without an allotted spectrum by hosting services through commercial agreements with licensed mobile network operators (MNOs). They may have little or no network infrastructure of their own. Usually their services are augmented by product differentiation, brand appeal and existing distribution channels with focused customer segments. This study analyses the need, timing, implementation and possible impact of MVNOs in the Indian mobile communications market through a strategic approach. The Indian cellular market is unique because there are new MNOs still entering the market, mobile services offered are among the lowest-priced in the world, there are many untapped niche segments due to immense cultural diversities, urban areas and rural areas with contrasting teledensity of 95.05 per cent and 16.61 per cent (as at June 2009), and an increasing subscriber base every month (nearly 15 million subscribers are added per month) etc. MVNO policy is under consideration in India. Therefore, an attempt has been made to assay the debate among all stakeholders with regard to MVNO entry in India and present it in synthesis with a comprehensive study of the global MVNO phenomenon. The analysis indicates that, although regulators and customers may benefit, certain barriers (creating a wholesale environment and competition, limited numbering resources etc) have to be worked upon before easing MVNO entry in India in the current scenario, in order to protect the interests of MNOs and MVNOs. A different approach is proposed for the regulation of MVNOs and MNOs in metros and rural areas. MVNO strategy will play a key role in bringing about the agreements with MNOs. It also determines the sustainability of MVNOs in the market and the impact on the stakeholders. By careful consideration and adjustment of these parameters, a possible business case can exist for MVNOs in India in a way that benefits all the stakeholders despite the unique situation of the current Indian cellular market.
机译：移动虚拟网络运营商（MVNO）是通过与授权移动网络运营商（MNO）通过商业协议托管服务来提供没有分配频谱的移动服务的服务提供商。他们可能很少或没有自己的网络基础架构。通常，他们的服务会通过产品差异化，品牌吸引力和具有针对性客户群的现有分销渠道来增强。这项研究通过一种战略方法分析了MVNO在印度移动通信市场中的需求，时机，实施及其可能的影响。印度蜂窝市场之所以独特，是因为仍然有新的MNO进入市场，提供的移动服务是世界上价格最低的市场之一，由于巨大的文化多样性，城市地区和农村地区以及众多电信密度的差异，还有许多未开发的利基市场。 95.5％和16.61％（截至2009年6月），以及每月增加的用户基础（每月增加近1500万用户）等。印度正在考虑实施MVNO政策。因此，已经尝试分析所有利益相关者之间关于印度MVNO进入的争论，并通过对全球MVNO现象的全面研究综合提出。分析表明，尽管监管机构和客户可能会受益，但在当前情况下，在放宽MVNO在印度的准入之前，必须应对某些障碍（造成批发环境和竞争，有限的号码资源等）。 MNO和MVNO。针对地铁和农村地区的MVNO和MNO的监管，提出了另一种方法。 MVNO战略将在与MNO达成协议方面发挥关键作用。它还决定了市场中MVNO的可持续性以及对利益相关者的影响。通过仔细考虑和调整这些参数，可以为印度的MVNO提供一个可能的商业案例，尽管当前印度蜂窝市场的情况特殊，但仍可以使所有利益相关者受益。

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