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首页> 外文期刊>The Journal of the Textile Institute >New product development by a textile and apparel manufacturer: a case study from Taiwan
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New product development by a textile and apparel manufacturer: a case study from Taiwan

机译：一家纺织服装制造商的新产品开发：来自台湾的案例研究

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摘要

Textile and apparel manufacturers face severe competition in an increasingly globalized economy and a decline in the industry as the nation becomes economically mature. Therefore, understanding how a textile and apparel manufacturer maintains its competitive advantages in the global industry has become crucial. New product development (NPD) has been adopted by numerous businesses as a factor in their competitiveness. Most NPD studies in the textile and apparel sectors have been conducted in Europe and, or, the USA. This paper presents an in-depth case study of a selected Taiwanese textile and apparel manufacturer located in Asia Pacific, a highly competitive region, and examines how its NPD has been developed to maintain its competitive advantage. A twofold NPD is shown as the key to achieve various competitive advantages: flexibility, relationship building, and strategic repositioning of its services to key customers.
机译：随着国家经济的日趋成熟，纺织品和服装制造商在日益全球化的经济中面临着激烈的竞争，而该行业则在下滑。因此，了解纺织服装制造商如何在全球工业中保持竞争优势就变得至关重要。新产品开发（NPD）已被众多企业采用，这是其竞争力的一个因素。纺织品和服装领域的大多数NPD研究都是在欧洲和/或美国进行的。本文对位于亚太地区（竞争激烈的地区）的部分台湾纺织服装制造商进行了深入的案例研究，并研究了如何开发其NPD以保持其竞争优势。 NPD的双重性被视为实现各种竞争优势的关键：灵活性，建立关系以及对主要客户的服务进行战略性重新定位。

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