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首页> 外文期刊>The Journal of the Textile Institute >It's Vintage Darling! An exploration of vintage fashion retailing
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It's Vintage Darling! An exploration of vintage fashion retailing

机译：是Vintage Darling！复古时尚零售探索

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摘要

Purpose: This is an exploratory study which defines vintage fashion, considers the vintage fashion consumer and evaluates the positioning of the vintage retail store from the perspective of the store proprietor/manager. Design/ methodological approach: The research involved 15 in-depth interviews with vintage fashion retailers. Findings: It is proposed that vintage fashion retailers position and differentiate themselves by their uniqueness; a competitive advantage gained through the knowledge and skills of the owner/manager. Research limitations/implications: This is an exploratory study and as such it is limited to the experiences of 15 vintage fashion retailers. It is, however, part of a larger empirical study. Practical implications: The results of this study provide the basis for future research development in terms of the vintage consumer and consumer behaviour. Originality/value: The development of the vintage concept reveals a paucity of theoretical and empirical research studies. This exploratory research seeks to address this scarcity.
机译：目的：这是一项探索性研究，它定义了老式时装，考虑了老式时装的消费者，并从商店所有者/经理的角度评估了老式零售商店的位置。设计/方法论方法：该研究涉及对古董服装零售商的15次深度访谈。调查结果：建议老式时装零售商通过其独特性来定位并与众不同；通过所有者/经理的知识和技能获得的竞争优势。研究的局限性/意义：这是一项探索性研究，因此仅限于15家复古服装零售商的经验。但是，它是较大的实证研究的一部分。实际意义：本研究的结果为未来的消费者和消费者行为研究提供了基础。原创性/价值：年份概念的发展表明缺乏理论和实证研究。这项探索性研究旨在解决这种稀缺性。

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  • 来源
    《The Journal of the Textile Institute》 |2013年第2期|140-150|共11页
  • 作者

    Julie McColl; Catherine Canning; Louise McBride; Karina Nobbs; Linda Shearer;

  • 作者单位

    Department of Fashion, Marketing and Retailing, Glasgow Caledonian University, Glasgow, UK;

    Department of Fashion, Marketing and Retailing, Glasgow Caledonian University, Glasgow, UK;

    Department of Fashion, Marketing and Retailing, Glasgow Caledonian University, Glasgow, UK;

    Department of Fashion, Marketing and Retailing, Glasgow Caledonian University, Glasgow, UK;

    Department of Fashion, Marketing and Retailing, Glasgow Caledonian University, Glasgow, UK;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    intage fashion; vintage consumer; retail positioning;

    机译：复古时尚;老式消费者;零售定位;

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