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首页> 外文期刊>The Journal of the Textile Institute. 1, Fibre Science and Textile Technology >Gaining satisfaction and trust in buyer-supplier relationships in the Mauritian textile industry
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Gaining satisfaction and trust in buyer-supplier relationships in the Mauritian textile industry

机译：在毛里求斯纺织业的买家与供应商关系中获得满意和信任

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摘要

This study investigates how far Mauritian textile and clothing (T & C) suppliers are involved in building close and long-term relationships with their customers as part of their strategy to stay competitive in an increasingly turbulent environment. Based on a modified model initially developed by Rexha (1998), two conditions, satisfaction and trust, are advanced as being crucial to reap the benefits of close buyer-supplier relationships. As per the model, close buyer-supplier relationships start with satisfaction. Once this is achieved, it is important to elevate the relationship by including the element of trust so that this close relationship can lead to such outcomes as increased customer retention rates, reduction in cost of serving each customer, better tailoring of product or service, and increased number of referrals. A mail questionnaire was sent to a sample of 100 T& C firms and a response rate of 41 per cent was achieved within three weeks in 2002. It was found that the firms surveyed were particularly focused on ensuring customer satisfaction, making little tangible and intangible investments necessary to build trust in their customer relationships.
机译：这项研究调查了毛里求斯的纺织品和服装（T＆C）供应商与客户建立密切和长期关系的程度，以此作为他们在日益动荡的环境中保持竞争力的战略的一部分。基于Rexha（1998）最初开发的修改模型，提出了两个条件，即满意度和信任度，这对于获得紧密的购买者-供应商关系的收益至关重要。根据模型，紧密的买卖双方关系始于满意度。一旦实现了这一点，重要的是通过加入信任元素来提升关系，以便这种紧密的关系可以导致以下结果：提高客户保留率，降低服务每个客户的成本，更好地定制产品或服务以及推荐数量增加。已向100家T＆C公司的样本发送了邮件调查问卷，在2002年的三周内，答复率达到41％。发现被调查的公司特别注重确保客户满意度，几乎没有进行有形和无形的投资。建立对客户关系的信任是必要的。

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