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首页> 外文期刊>The Journal of the Textile Institute. Part 2, Textile Economics, Management and Marketing >The Moderating Effect of Store Type on Consumer Satisfaction and Quick Response Technology-based Disconfirmation
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The Moderating Effect of Store Type on Consumer Satisfaction and Quick Response Technology-based Disconfirmation

机译：商店类型对消费者满意度的调节作用和基于快速响应技术的不确定性

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摘要

The purpose of the research is to investigate the moderating effect of store type on discontinuation (DC) about Quick Response Technology (QRT)-based store attributes and consumer satisfaction (CS) with an apparel retail store. A convenience sample of 200 female consumers was used for this descriptive research design. Descriptive statistics and ANCOVA were used to examine the relationship among DC of QRT-based attributes, store type, and CS. The store type was a significant moderator between consumer satisfaction and QRT-based DC with an apparel retail store. Consumer satisfaction with specialty chain and small individual stores was less influenced by QRT-based attributes than consumer satisfaction with department and discount stores. This study provides valuable information to apparel retailers as they evaluate the implementation of QRT to improve CS concerning their store type.
机译：该研究的目的是调查商店类型对基于快速响应技术（QRT）的商店属性和服装零售商店的消费者满意度（CS）的中断（DC）的调节作用。此描述性研究设计使用了200名女性消费者的便利样本。描述性统计和ANCOVA用于检查基于QRT的属性的DC，商店类型和CS之间的关系。商店类型是消费者满意度和服装零售店基于QRT的DC之间的重要协调者。消费者对专业连锁店和小型个体商店的满意度受基于QRT的属性的影响要小于对百货商店和折扣店的消费者满意度。这项研究为服装零售商评估QRT的实施情况以改善其商店类型的CS提供了有价值的信息。

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