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首页> 外文期刊>The Journal of the Textile Institute. Part 2, Textile Economics, Management and Marketing >The Market Potential of Environmental Clothing Products in the Hong Kong Retail Industry
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The Market Potential of Environmental Clothing Products in the Hong Kong Retail Industry

机译：香港零售业环保服装产品的市场潜力

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摘要

This paper explores the potential of environmentally-friendly clothing consumption in Hong Kong. The factors that are believed to have an effect on environmental consumption, such as environmental attitudes, knowledge of environmentally-friendly textile and clothing products, perceived consumer acceptance, product attributes, and environmental marketing, are discussed in the context of market acceptance. Findings based on a survey of 'moderately aware' consumers are presented, and the conclusions support the theory that environmental attitudes and environmental consumption are positively correlated. Recommendations are made for 'green' marketers who wish to encourage environmental clothing consumption in the Hong Kong retail sector.
机译：本文探讨了香港消费环保服装的潜力。被认为对环境消费有影响的因素，例如环境态度，对环保纺织品和服装产品的了解，感知的消费者接受度，产品属性和环境营销，将在市场接受度的背景下进行讨论。提出了基于“中等意识”消费者调查的发现，这些结论支持了环境态度与环境消费呈正相关的理论。针对希望鼓励香港零售业消费环保服装的“绿色”商人，提出了建议。

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