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Understanding the Continuance Intention of Knowledge Sharing in Online Communities of Practice Through the Post-Knowledge-Sharing Evaluation Processes

机译:通过知识共享后评估过程了解在线实践社区中知识共享的持续意图

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摘要

Web 2.0 creates a new world of collaboration. Many online communities of practice have provided a virtual Internet platform for members to create, collaborate, and contribute their expertise and knowledge. To date, we still do not fully understand how members evaluate their knowledge-sharing experiences, and how these evaluations affect their decisions to continue sharing knowledge in online communities of practice. In this study, we examined why members continue to share knowledge in online communities of practice, through theorizing and empirically validating the factors and emergent mechanisms (post-knowledge-sharing evaluation processes) that drive continuance. Specifically, we theorized that members make judgments about their knowledge-sharing behaviors by comparing their normative expectations of reciprocity and capability of helping other members with their actual experiences. We empirically tested our research model using an online survey of members of an online community of practice. Our results showed that when members found that they receive the reciprocity they expected, they will feel satisfied. Likewise, when they found that they can help other members as they expected, they will feel satisfied and their knowledge self-efficacy will also be enhanced. Both satisfaction and knowledge self-efficacy further affect their intention to continue sharing knowledge in an online community of practice. We expect this study will generate interest among researchers in this important area of research, and that the model proposed in this article will serve as a starting point for furthering our limited understanding of continuance behaviors in online communities of practice.
机译:Web 2.0创造了协作的新世界。许多在线实践社区已经为成员提供了一个虚拟Internet平台,以供其创建,协作和贡献其专业知识和知识。迄今为止,我们仍不完全了解成员如何评估他们的知识共享经验,以及这些评估如何影响他们在在线实践社区中继续共享知识的决定。在这项研究中,我们研究了为什么成员通过理论化和凭经验验证驱动持续性的因素和新兴机制(知识共享后评估过程)继续在在线实践社区中共享知识。具体而言,我们推论得出,成员通过比较其对等的规范性期望和帮助其他成员的实际经验的能力,来判断其知识共享行为。我们使用对在线实践社区成员的在线调查,对我们的研究模型进行了实证检验。我们的结果表明,当成员发现自己得到了期望的互惠时,他们会感到满足。同样,当他们发现自己可以按预期的方式帮助其他成员时,他们会感到满足,并且他们的知识自我效能也会得到提高。满意度和知识自我效能感都进一步影响了他们在在线实践社区中继续共享知识的意图。我们希望这项研究会引起研究人员对该重要研究领域的兴趣,并且本文提出的模型将作为一个起点,进一步加深我们对在线实践社区中连续行为的有限理解。

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    Department of Finance and Decision Sciences, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong SAR;

    Department of Information Systems, College of Business, City University of Hong Kong, Kowloon Tong,Hong Kong SAR;

    Department of Finance and Decision Sciences, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong SAR;

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