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首页> 外文期刊>Journal of the American Society for Information Science and Technology >Not Just Information: Who Searches for What on the Search Engine Google?
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Not Just Information: Who Searches for What on the Search Engine Google?

机译：不仅仅是信息：谁在Google搜索引擎上搜索什么？

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摘要

This paper reports on a transaction log analysis of the type and topic of search queries entered into the search engine Google (Australia). Two aspects, in particular, set this apart from previous studies: the sampling and analysis take account of the distribution of search queries, and lifestyle information of the searcher was matched with each search query. A surprising finding was that there was no observed statistically significant difference in search type or topics for different segments of the online population. It was found that queries about popular culture and Ecommerce accounted for almost half of all search engine queries and that half of the queries were entered with a particular Website in mind. The findings of this study also suggest that the Internet search engine is not only an interface to information or a shortcut to Websites, it is equally a site of leisure. This study has implications for the design and evaluation of search engines as well as our understanding of search engine use.
机译：本文报告了对输入到搜索引擎Google（澳大利亚）中的搜索查询的类型和主题进行的事务日志分析。特别地，有两个方面将其与以前的研究区分开：采样和分析考虑了搜索查询的分布，并且将搜索者的生活方式信息与每个搜索查询进行了匹配。一个令人惊讶的发现是，对于在线人群的不同部分，在搜索类型或主题方面没有观察到统计学上的显着差异。发现有关流行文化和电子商务的查询几乎占所有搜索引擎查询的一半，并且一半的查询是在考虑特定网站的情况下输入的。这项研究的结果还表明，互联网搜索引擎不仅是信息的接口或网站的捷径，而且同样是休闲的网站。这项研究对搜索引擎的设计和评估以及我们对搜索引擎使用的理解具有重要意义。

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