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首页> 外文期刊>Journal of travel research >'To Clean or Not to Clean?' Reducing Daily Routine Hotel Room Cleaning by Letting Tourists Answer This Question for Themselves
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'To Clean or Not to Clean?' Reducing Daily Routine Hotel Room Cleaning by Letting Tourists Answer This Question for Themselves

机译:“清洁或不清洗?”通过让游客为自己回答这个问题,减少日常常规酒店房间清洁

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摘要

Changing default settings has proven to be a powerful approach to influencing consumer decisions without denying consumers the possibility of choosing freely. This is only the second study investigating the effectiveness of defaults in tourism, and the first testing also the combined effect of default changes and pro-environmental appeals in the context of changing room cleaning defaults in hotels from automatic daily cleaning (with the choice of opting out) to no daily routine cleaning (with the choice of opt-in and requesting a free room clean every day). Results from a quasi-experimental study conducted in a three-star city hotel suggest that the change in defaults significantly reduced room cleaning, with only 32% of room cleans requested on average. Adding a pro-environmental appeal to the change in defaults did not further reduce room cleaning overall, but has an effect on certain segments of hotel guests.
机译:改变默认设置已被证明是影响消费者决策的强大方法,而不会拒绝消费者自由选择的可能性。这只是第二研究调查旅游业违约的有效性,第一次测试也是在自动日常清洁场所改变室清洁违约范围内的默认变化和亲环境上诉的综合效应(选择选择OUT)没有每日常规清洁(选择选择选择并要求每天清洁免费房间)。在三星级城市酒店进行的准实验研究结果表明,违约的变化显着降低了房间清洁,只需32%的房间清洁。向违约的变更添加预订呼吁并未进一步降低房间清洁,但对酒店客人的某些部分产生了影响。

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