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首页> 外文期刊>Journal of travel research >Tourists' Emotions as a Resource for Customer Value Creation, Cocreation, and Destruction: A Customer-Grounded Understanding
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Tourists' Emotions as a Resource for Customer Value Creation, Cocreation, and Destruction: A Customer-Grounded Understanding

机译：游客的情感作为客户价值创造，创造和破坏的资源：基于客户的理解

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Research on customer value creation in a tourism setting has tended to prioritize the firm's over the customer's perspective. However, new understandings of customer value through the lens of customer-dominant logic emphasize the need to consider value as emerging within the broader context of a customer's lifeworld, which transcends customer-firm interactions and includes interactions with others. Tourism experiences are experiential and meaning-laden at the individual and collective levels. As a resource for value creation, emotions play an important but underexplored role during value-in-use and influence the tourist's consumption experience. We provide a customer-grounded understanding of value creation as emerging and evolving over time by examining how emotions are experienced and contribute to the holistic consumption experience both intra- and intersubjectively. By demonstrating how emotions, as a customer operant resource, contribute to the process of value creation as well as value destruction, we extend our knowledge of experiential consumption practices.
机译：在旅游业环境中对客户价值创造的研究倾向于优先考虑公司对客户的看法。但是，通过以客户为主导的逻辑的镜头对客户价值的新理解强调了将价值视为在客户生活世界的更广泛环境中正在出现的需要，超越客户与公司的相互作用，包括与他人的相互作用。在个人和集体层面上，旅游经历都是经验性的，意义深远。作为创造价值的资源，情绪在使用价值过程中起着重要但尚未被充分挖掘的作用，并影响着游客的消费体验。通过检查情感的体验方式以及内部和主体间的整体消费体验，我们为客户提供基于价值的理解，即随着时间的推移新兴和不断发展的价值创造。通过演示情感作为客户操作资源如何对价值创造和价值破坏过程做出贡献，我们扩展了对体验式消费实践的了解。

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