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首页> 外文期刊>Journal of travel research >Revisiting Main Street: Balancing Chain and Local Retail in a Historic City's Downtown
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Revisiting Main Street: Balancing Chain and Local Retail in a Historic City's Downtown

机译：重温大街：在一座历史名城的市中心平衡连锁店和当地零售业

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摘要

The success of a city's retail core is largely dependent on the composition and organization of its merchant constituents. Not only should the price-point and products of a city's retail align with its resident and visitor demographics but the stores should be strategically balanced to maximize consumer spending and interest. Heritage destinations dependent on the tourism market should pay special attention to this issue, assuring their visitors a valuable shopping experience while simultaneously preserving the destination's cultural appeal. This case study considers the rapidly evolving shopping district of Charleston, South Carolina, focusing specifically on the retail core's recent influx of chain merchants to what was once predominantly a local main street. A historical account, paired with an in-depth survey of merchants, is presented. The research builds on previous studies that have considered the issue of merchant mix from the perspective of the city's stakeholders, tourists, and residents.
机译：一个城市零售核心的成功很大程度上取决于其商人组成的组成和组织。城市的零售价格和产品不仅应与其居民和游客的人口统计一致，而且商店应在战略上取得平衡，以最大程度地提高消费者的消费和兴趣。依赖于旅游市场的遗产目的地应特别注意这一问题，以确保其游客获得宝贵的购物体验，同时保留该目的地的文化吸引力。本案例研究考虑了南卡罗来纳州查尔斯顿快速发展的购物区，特别关注零售核心最近连锁店商人涌入曾经主要是当地主要街道的地方。介绍了一个历史记录，以及对商人的深入调查。该研究建立在先前研究的基础上，该研究从城市的利益相关者，游客和居民的角度考虑了商人混合的问题。

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