...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of travel research >Price Fairness of Airline Ancillary Fees: An Attributional Approach
【24h】

Price Fairness of Airline Ancillary Fees: An Attributional Approach

机译：航空公司辅助费用的价格公平性：一种归因方法

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Charging airline fees has recently been a controversial issue in terms of price fairness. Nonetheless, few researchers have studied price fairness in the tourism literature. This study aimed to examine the antecedents and consequences of tourists' perceived price fairness of ancillary revenues. From an attributional perspective, a conceptual model was expected to complement shortcomings of the traditional dual entitlement principle. Data were collected from U.S. domestic airline passengers through an online survey (n = 524) and analyzed using structural equation modeling (SEM). Results suggest that price comparison and cognitive attribution influence price fairness, which, in turn, leads to emotional response and behavioral intentions. Results provide potentially important directions for the development of a theoretical framework of price fairness in a tourism context. It is further expected that the findings of this study provide managerial guidance for the utilization of marketing strategy for airline management.
机译：就价格公平而言，最近收取航空公司费用一直是一个有争议的问题。但是，很少有研究者研究旅游文献中的价格公平性。这项研究旨在检验游客感知到的辅助收入的价格公平性的前因和后果。从归因的角度来看，人们希望有一个概念模型来弥补传统双重权利原则的不足。通过在线调查（n = 524）从美国国内航空公司的乘客那里收集数据，并使用结构方程模型（SEM）进行分析。结果表明，价格比较和认知归因会影响价格公平性，进而导致情绪反应和行为意图。研究结果为旅游背景下价格公平理论框架的发展提供了潜在的重要方向。进一步期望该研究的结果为航空公司营销策略的运用提供管理指导。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号