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首页> 外文期刊>Journal of travel research >The Role of Responsible Gambling Strategy in Forming Behavioral Intention: An Application of a Model of Goal-Directed Behavior
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The Role of Responsible Gambling Strategy in Forming Behavioral Intention: An Application of a Model of Goal-Directed Behavior

机译：负责任的赌博策略在形成行为意图中的作用：一种目标导向行为模型的应用

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摘要

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors' intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor's intention to gamble.
机译：通过研究负责任的赌博策略的认知，本研究针对娱乐场访客的行为意图开发了目标导向行为（EMGB）的扩展模型。 EMGB的结果使用结构方程模型进行建模，结果表明，欲望与赌场访客的赌博意愿之间存在最强的关系，其次是积极的预期情绪，感知的行为控制，对负责任的赌博策略的认知，负面的预期情绪和态度。对负责任的赌博策略的认知也是欲望和行为意图的重要预测因素，因为赌场访客对实施了负责任的赌博策略的赌场具有积极的看法。娱乐场经理应将负责任的赌博策略视为一项重要的长期商业活动，以增加娱乐场访客的赌博意愿。

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