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首页> 外文期刊>Journal of Urban Planning and Development >Exploring Observed and Unobserved Preference Heterogeneity in Choice Behavior of Demand Responsive Customized Bus Service
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Exploring Observed and Unobserved Preference Heterogeneity in Choice Behavior of Demand Responsive Customized Bus Service

机译：在需求响应式定制公交服务的选择行为中探索观察和未观察的偏好异质性

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摘要

The users' taste preferences for the demand responsive customized bus (DRCB) and, in particular, the its mechanism of heterogeneity, which determine routing, timetabling, and even launch and cancellation of the DRCB service, have not been given enough attention. Using a stated preference experiment in the context of mode choice between DRCB and a conventional bus conducted in Dalian, China, this study investigated observed and unobserved heterogeneity in sampled commuters' taste preferences within a mixed multinomial logit model. In addition to unobserved between-individual heterogeneity in time-related preferences, the model identified gender and mode-specific differences associated with fare. A fourfold pattern of fare sensitivity was revealed, which offers useful information for pricing decisions. The model outcomes of this study, along with the market performance the empirical case, suggest that, for specific urban settings, DRCB has great potential to draw commuters from their private cars, by delivering personalized, comfortable, and affordable services.
机译：用户对需求的响应定制总线（DRCB）和，特别是它的异质性的机制，确定路由，时间表，甚至推出和DRCB服务的取消口味喜好，还没有得到足够的重视。在DRCB并在大连，中国进行了常规公交之间的模式选择的情况下使用偏好陈述的实验中，研究发现这项研究和混和多项Logit模型内的采样通勤者的口味偏好未观察到的异质性。除了未观察之间的个体异质性与时间相关的喜好，与票价有关的模型识别性别和模式的具体差异。票价灵敏度的四倍模式被揭露，其提供了定价决策有用的信息。这项研究的结果模型，与市场表现的实证案例一起，建议，针对特定城市环境，DRCB具有很大的潜力，从他们的私家车通勤画，通过提供个性化，舒适，实惠的服务。

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