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首页> 外文期刊>Journal of urban regeneration and renewal >Place branding and city centre management: Exploring international parallels in research and practice
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Place branding and city centre management: Exploring international parallels in research and practice

机译：进行品牌和城市中心管理：探索研究和实践中的国际相似之处

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摘要

International approaches to city centre management and place management practice have evolved considerably over the last 40 years. Parallel to this, there has been a rising level of interest among academics and practitioners in the concept of place branding. This paper explores some of the parallels and knowledge gaps in the development of both concepts from a practice as well as research perspective, using published evidence from Europe and references to other parts of the world. It also argues that place branding will continue to increase in influence strategically as urban regeneration and management processes become more visionary and multidisciplinary in their strategic focus. The need for towns and cities to improve their resilience to future global downturns through innovative and entrepreneurial communities with a strong sense of attachment to their locations will also create a platform for strategic place branding to evolve and develop in a direction that has received as yet limited attention by academics, policy makers and key decision makers.
机译：在过去的40年中，城市中心管理和场所管理实践的国际方法有了很大的发展。与此平行的是，学者和从业者对场所品牌概念的兴趣正在上升。本文使用来自欧洲的已公开证据以及对世界其他地区的引用，从实践和研究的角度探讨了这两个概念的发展中的一些相似之处和知识空白。它还认为，随着城市更新和管理过程在战略重点上变得更具远见和多学科性，地名品牌将继续在战略上增加影响力。城镇需要通过对自己的位置具有强烈依恋感的创新和企业家社区来增强对未来全球衰退的适应力，这也将为战略性地名品牌的发展和发展提供一个平台，其发展方向已经受到了限制。受到学​​者，政策制定者和关键决策者的关注。

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