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首页> 外文期刊>Journal of urban regeneration and renewal >Town and city management paper: The presence and importance of tourist destinations on Twitter
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Town and city management paper: The presence and importance of tourist destinations on Twitter

机译：城镇管理文件：Twitter上旅游胜地的存在和重要性

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摘要

There is no doubt about the great international success of Twitter. This is possibly due to its simplicity, and how easy it is to contact companies, organisations and people of all types and origins. With this type of social media, where information beats gossip, and where there are more adults than adolescents, it is fast becoming essential for any company or organisation wishing to promote itself and get closer to its target audience to have a presence on twitter. Thus, tourist destinations are starting to report their actions, showcase their tourism and offers, promote their brands and contact potential visitors via Twitter. In order to analyse and describe this phenomenon, a descriptive study of several existing profiles has been examined, based on a case study of the city of Zaragoza (Spain) as an example of how one destination can use several profiles, each with different objectives.
机译：毫无疑问，Twitter在国际上取得了巨大成功。这可能是由于其简单性以及联系各种类型和来源的公司，组织和人员的便捷性。在这类社交媒体上，信息胜过八卦，成年人比青少年多，对于任何希望自我提升并更接近目标受众的公司或组织来说，在Twitter上占有一席之地正变得越来越重要。因此，旅游目的地开始报告其行动，展示其旅游和优惠，推广其品牌并通过Twitter与潜在访客联系。为了分析和描述这一现象，以西班牙萨拉戈萨市为例，研究了对几个现有配置文件的描述性研究，以一个目的地如何使用多个配置文件为例，每个配置文件有不同的目标。

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