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Eye-tracking technology, visual preference surveys, and urban design: preliminary evidence of an effective methodology

机译：眼动追踪技术，视觉偏好调查和城市设计：有效方法的初步证据

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摘要

Urban planners and designers use visual preference surveys to gather public opinion on potential designs for developments. Using eye-tracking technology, we administered a visual preference survey to a convenience sample to evaluate quantitatively the ways in which individuals process and rank images used in public settings for urban planning. We combined both a subjective qualitative analysis with quantitative evaluation of the eye-tracking data. The analysis largely confirms that various new urbanist components of the images, namely people, pedestrian features, and greenery, lead to higher rankings. Images with cars and parking receive negative rankings. Buildings, which are a key component of architectural design, had mixed results. The analysis demonstrates the efficacy of visual preference surveys. We show a way for transportation and urban planners to extract greater value from visual preference surveys, consistent with efforts to increase pedestrian activity while reducing motor vehicle traffic in cities.
机译：城市规划者和设计师使用视觉偏好调查来收集公众对潜在开发设计的意见。使用眼动追踪技术，我们对便利性样本进行了视觉偏好调查，以定量评估个人处理和排列公共场所用于城市规划的图像的方式。我们将主观定性分析与对眼动数据的定量评估相结合。该分析在很大程度上确认了图像的各种新的城市主义成分，即人，行人特征和绿化，导致排名更高。带汽车和停车位的图像获得负面排名。建筑物是建筑设计的重要组成部分，结果不一。该分析证明了视觉偏好调查的功效。我们为交通运输和城市规划者展示了一种从视觉偏好调查中获取更大价值的方法，与努力增加行人活动同时减少城市机动车辆的努力相一致。

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  • 来源
    《Journal of urbanism》 |2017年第1期|98-110|共13页
  • 作者

    Robert B. Noland; Marc D. Werner; Dong Gao; Michael P. Cook; Anton Nelessen;

  • 作者单位

    Edward J. Bloustein School of Planning and Public Policy, Rutgers University, New Brunswick, NJ, USA;

    Edward J. Bloustein School of Planning and Public Policy, Rutgers University, New Brunswick, NJ, USA;

    Edward J. Bloustein School of Planning and Public Policy, Rutgers University, New Brunswick, NJ, USA;

    Carl H. Lindner College of Business, Department of Marketing, University of Cincinnati, Cincinnati, OH, USA;

    Edward J. Bloustein School of Planning and Public Policy, Rutgers University, New Brunswick, NJ, USA;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 关键词

    Eye-tracking; visual preference survey; urban design;

    机译：眼动追踪;视觉偏好调查;城市设计;

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