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Virtual spotlighted advertising for tennis videos

机译:网球视频的虚拟聚光灯广告

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How to effectively and less-intrusively deliver the advertising message by spatially replacing regions with advertisements in a period of exposure time for sports videos has been known as a challenging problem. The size, placement locations, and the representation of advertisement are the critical factors that have significant impact on both the recognition effectiveness and the perceived intrusiveness. In this paper, we take advertising theory, psychology, and computational aesthetics into account to develop a novel virtual advertising mechanism, called virtual spotlighted advertising (ViSA), for tennis videos. We utilize the extraneous visual acuity of viewers while watching the attractive object, such that they are not much disturbed from the progress of the game, and at the same time, the inserted advertisement can effectively deliver its message across to them. We propose a framework and realize an exemplary system to serve ViSA. The system automatically detects the candidate insertion points in both temporal and spatial domains and estimates the most effective region for visual communication. Then, the harmonically re-colored advertisements with foveation model based non-uniform transparency, are projected onto the court. The evaluation results demonstrate the effectiveness of the proposed ViSA in terms of recall and recognition. Moreover, the induced visual intrusiveness is limited by the proposed innovative representation style.
机译:如何通过在体育视频的曝光时间段内用广告在空间上替换区域来有效且较少干扰地传递广告消息已成为一个具有挑战性的问题。广告的大小,放置位置和表示形式是对识别效果和感知到的侵入性都有重大影响的关键因素。在本文中,我们考虑了广告理论,心理学和计算美学因素,为网球视频开发了一种新颖的虚拟广告机制,称为虚拟聚光广告(ViSA)。我们在观看吸引人的物体时利用了观众的多余视觉敏锐度,以使他们不会受到游戏进度的干扰,同时,插入的广告可以有效地将信息传达给他们。我们提出了一个框架并实现了服务ViSA的示例系统。该系统自动检测时域和空间域中的候选插入点,并估计视觉通信的最有效区域。然后,将具有基于偏心模型的非均匀透明性的谐波重新着色广告投射到球场上。评估结果证明了拟议的ViSA在召回和认可方面的有效性。此外,所引发的视觉干扰受到所提出的创新表示风格的限制。

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