• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of web librarianship >Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site
【24h】

Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site

机译：Google Analytics（分析）上的教程：如何为图书馆网站制作Web分析报告

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution's Web site. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library Web sites. Web analytics is the ideal tool to answer questions regarding the evaluation of Web site performance. However, Web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough Web analytics report can help make Web analytics easier to digest for administrators or Web site stakeholders. This tutorial provides step-by-step instructions on how to craft a Web analytics report. It provides suggestions on visualizing statistics, interpreting data, and customizing the report based on a real experience. The tutorial is facilitated with customized figures, charts, and tables from a real Web analytics report on the Texas Tech University Libraries Web site and concludes with recommendations on presenting the report to the administration and stakeholders.
机译：图书馆以及其他信息服务机构已经进入了数字时代，在这个时代，资源通过各种数字平台以电子方式呈现。图书馆网站是提供给顾客的主要信息来源，也是社区推广工具。现在，许多图书馆服务根据用户与机构网站的互动程度而成功或失败。为了评估图书馆服务的有效性，对图书馆而言，衡量图书馆网站的性能变得很重要。 Web分析是回答有关网站性能评估问题的理想工具。但是，对于那些没有时间熟悉所有术语和数据的人而言，Web分析可能很难理解。编写详尽的Web分析报告可以帮助管理员或Web站点利益相关者更轻松地消化Web分析。本教程提供有关如何编制Web分析报告的分步说明。它提供有关可视化统计信息，解释数据以及根据实际经验自定义报告的建议。该教程以得克萨斯理工大学图书馆网站上真实Web分析报告中的自定义图形，图表和表格为方便，并以向管理人员和利益相关者呈现报告的建议作为结尾。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号