At every turn it seems that large corporations are falling over themselves to demonstrate they're being socially responsible. M&S is going carbon neutral, Unilever is partnering with the World Food Programme to relieve child hunger and Sainsbury's, among other initiatives, has so far donated ￡52 million of equipment to help children stay active. For their trouble, all three of these UK organizations have found a place on the 2008 Global 100 Most Sustainable Corporations in the World list: a list important enough to be announced annually at the Davos World Economic Forum. Are we witnessing a genuine sea change in the way business operates, or as a soon to be published report from BSI (Taking CSR Seriously) puts it: "Most large organizations have embraced the rhetoric of Corporate Social Responsibility, but have they actually changed their behaviour as a result?"
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