Eating habits have changed dramatically in the last 15 years. From winter strawberries to ready meals, satisfying public demand for the exotic - and even the not so exotic-involves increasingly complex food supply chains. Catering to these changing public appetites creates new opportunities for the food industry, but there are new risks too. Effective management of those risks, particularly ones associated with extended supply chains, means understanding exactly what's going on in the food market. And the picture is a complex one.
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