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Identifying Opinion Leaders and Elites: A Longitudinal Design

机译:确定意见领袖和精英:纵向设计

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The term longitudinal design refers to a flexible research approach that can be applied to a wide range of topics involving change over time. Longitudinal refers to both the data collected and the methods of analysis used, and project designs can combine several data-gathering and analysis methods within a longitudinal framework. Longitudinal research demonstrates several features that permit the observation of process and change and facilitate identification and evaluation of the underlying factors. Several library and information science studies demonstrate the application of a longitudinal approach to both prospective and retrospective research questions. This article draws primarily on a longitudinal study of leaders who emerged in the archival profession during the 1980s when archivists developed the first set of descriptive standards (MARC AMC) in response to trends in the automation of library cataloging. The study identified a core group of leaders whose influence drove the archival profession to move in a specific direction. The identification of opinion leaders and elites, and the factors that led to their status, has significant implications for understanding patterns of decision making and communication within organizations.
机译:纵向设计一词是指一种灵活的研究方法,可以应用于涉及随时间变化的广泛主题。纵向是指收集的数据和所使用的分析方法,并且项目设计可以在纵向框架内结合几种数据收集和分析方法。纵向研究证明了几个特征,这些特征可以观察过程和变化,并有助于识别和评估潜在因素。一些图书馆和信息科学研究证明了纵向方法在前瞻性和回顾性研究问题中的应用。本文主要基于对1980年代档案工作者中出现的领导人的纵向研究,当时档案工作者响应图书馆编目自动化的趋势,开发了第一套描述性标准(MARC AMC)。该研究确定了一群核心领导者,他们的影响力促使档案专业朝着特定方向发展。识别意见领袖和精英以及导致他们地位的因素,对于理解组织内部的决策和沟通模式具有重要意义。

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