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首页> 外文期刊>Lubes –n- Greases >Lubricant Marketers' Guide to the Upside
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Lubricant Marketers' Guide to the Upside

机译：润滑剂营销商的向上指南

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摘要

After two years of pressure on earnings from rising base oil costs, 2019 holds promise for some lubricants marketers and distributors. Why some rather than all? The upside belongs to those that make the right moves to regain growth momentum. To begin charting the path toward success, it's critical to note several powerful market developments and disrupters on the horizon. These complicating factors are: 1. Impact of electric and autonomous vehicles on the automotive lubricants market 2. Expansion of regional automakers and their genuine oil brands 3. Industrial performance levels and government restrictions of toxic substances 4. Vessel General Permit compliance for marine vessels Yet the lubricants business remains attractive. The formula for success is getting past certain challenges to capture areas of significant growth. For this purpose, we examine the most important industry trends: value chain consolidation, margin compression and the changing marketer-distributor relationship. This analysis identifies the obstacles, sources of new growth and strategies and enablers that can deliver value.
机译：经过两年的基础油成本上涨带来的收益压力后，2019年对一些润滑油营销商和分销商来说是充满希望的。为什么有些而不是全部？上行属于那些为恢复增长势头而采取正确行动的人。要开始绘制成功之路，至关重要的是要注意一些强大的市场发展和即将到来的破坏者。这些复杂的因素是：1.电动和自动驾驶汽车对汽车润滑油市场的影响2.扩大区域性汽车制造商及其真正的石油品牌3.工业绩效水平和政府对有毒物质的限制4.船舶通用许可证的遵守情况润滑油业务仍然具有吸引力。成功的秘诀是克服某些挑战，以抓住增长迅速的领域。为此，我们研究了最重要的行业趋势：价值链整合，利润压缩和不断变化的营销商与分销商之间的关系。该分析确定了障碍，新增长的来源以及可以带来价值的战略和推动因素。

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