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BIG IDEAS AT PINNACLE OIL

机译：品尼高油

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In 1987, Kimball Morris had an inspiration. He saw that convenience stores and gas stations were largely limited to carrying major brands of motor oil and other automotive lubricants. Wouldn't they welcome the opportunity to leverage their customers' loyalty by marketing their own brands, and thus keep more of the profits for themselves? So he founded Pinnacle Oil with a vision to provide quality passenger car motor oils under private-label brands for the convenience store industry in the Midwest. Prior to that, only the larger, super-regional or national chains could afford to have their own brands. "Through another business, I owned some packaging machinery," the Indianapolis-based businessman told a visitor from Lubes'n'Greases. "So I opened up with about 12,500 square feet and six tanks. We made an SAE 10W-30, a 10W-40 and a transmission product. We started with three people and served a three-state area."
机译：1987年，金博尔·莫里斯（Kimball Morris）获得灵感。他看到便利店和加油站在很大程度上仅限于运送主要品牌的机油和其他汽车润滑油。他们难道不欢迎有机会通过营销自己的品牌来利用客户的忠诚度，从而为自己保留更多的利润吗？因此，他创立了Pinnacle Oil，其愿景是为中西部的便利店行业提供自有品牌的优质乘用车机油。在此之前，只有较大的，超区域或全国性的连锁店才能负担得起自己的品牌。这位来自印第安纳波利斯的商人告诉Lubes'n'Greases的访客说：“通过另一项业务，我拥有一些包装机械。” “所以我打开了约12,500平方英尺的地面和六个坦克。我们制造了SAE 10W-30、10W-40和变速箱产品。我们从三人开始，服务于三州地区。”

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