There's a time and a place for every great idea. But the choice of the "when and where" which might lead to the successful implementation of such an idea can be even more important than the idea itself. Ron Johnson - a highly regarded Apple senior VP of retail, Target merchandising VP and Harvard MBA -failed to fully understand the importance of the "when and where" when he accepted the position of CEO at JCPenney in 2011. He had some great ideas, but he hugely underestimated the enormous difficulty and timing of a quick turnaround of this century-old department store behemoth.
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