【24h】

Too Many Choices?

机译:选择太多了吗?

获取原文
获取原文并翻译 | 示例
           

摘要

Prior to 1994, motor oil retail categories were quite simple. There were conventional motor oils and synthetic motor oils. That's all. From a technical standpoint, conventional motor oils were made mostly from API Group I solvent-refined mineral base oils. Synthetics were made from costly man-made chemicals such as polyalphaolefin. Conventional oils were about $1 a quart, synthetics cost at least four times that much. With a clear technical separation between the two types, and pricing that underscored it, the consumer's choice was uncomplicated: Conventional motor oils were "Good" and expensive synthetics were the "Best" motor oils. Mobil 1 synthetic dominated the latter segment, and everyone else on the shelves (led by Castrol, Mobil, Pennzoil, Quaker State and Valvoline) was good. Simple.
机译:在1994年之前,机油零售类别非常简单。有常规的机油和合成的机油。就这样。从技术角度来看,常规机油主要由API I类溶剂精制的矿物基础油制得。合成物是由昂贵的人造化学物质制成的,例如聚α-烯烃。常规油的价格约为每夸脱1美元,合成油的价格至少是其四倍。两种类型之间的技术上有明显的区别,并强调了价格,消费者的选择就不那么复杂了:常规机油是“好”,而昂贵的合成油是“最好”的机油。美孚1号合成油在后一个市场中占据主导地位,货架上的其他所有人(由嘉实多,美孚,彭尼兹石油,桂格州和瓦尔沃林领导)都不错。简单。

著录项

  • 来源
    《Lubes –n- Greases》 |2013年第5期|4648-5052-53|共6页
  • 作者

    Larry Solomon;

  • 作者单位

    Strategic Resources Inc.;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号