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Mixing Messages on Synthetics & Blends

机译：在合成和混合中混合消息

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摘要

Prior to 1994, only two types of motor oils were marketed in the United States: full synthet- ics and conventional. As detailed in last month's article "Too Many Choices," synthetic blends originated in Europe, where they were positioned as having "all the benefits of a full synthetic but at a lesser price." The 1994 introduction of Valvoline DuraBlend brought synthetic blends to the U.S. market, where they were positioned in the same manner. This clear message -conventional oils were good, synthetic blends better, and full synthetics best - was reinforced when Castrol soon introduced its Syntec full synthetic and Syntec Blend brands and promoted them together above its conventional Castrol GTX motor oils. And what is the state of the synthetic motor oil market in 2013? Confusing! Full synthetics are now priced to compete in segments upward and downward from their traditional "best" segment. A recent survey showed the top synthetic brands retailing from around $6.50 to nearly $10 a quart. For an oil change needing six quarts, the do-it-yourself buyer now must weigh whether to spend $35, $60, or something in-between.
机译：在1994年之前，在美国仅销售两种类型的机油：全合成机油和常规机油。正如上个月文章“太多选择”中详述的那样，合成纤维混合物起源于欧洲，被定位为具有“全合成纤维的所有优点，但价格更低”。 1994年Valvoline DuraBlend的推出将合成共混物带入美国市场，并以相同的方式定位。当嘉实多很快推出其Syntec全合成和Syntec Blend品牌并将其与传统的Castrol GTX机油一起推广时，这一明确的信息-常规油是好的，合成混合物更好，全合成最好-得到了加强。 2013年合成机油市场的状况如何？令人困惑！现在，全合成材料的价格可在其传统的“最佳”细分市场中向上和向下竞争。最近的一项调查显示，顶级合成纤维品牌的零售价从每夸脱约6.50美元到近10美元。对于需要六夸脱的机油更换，自己动手的买家现在必须权衡是否要花费35美元，60美元还是介于两者之间。

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  • 来源
    《Lubes –n- Greases》 |2013年第6期|34-363840|共5页
  • 作者

    LARRY SOLOMON;

  • 作者单位

    Strategic Resources Inc.;

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  • 正文语种 eng
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