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Weighing the 'dexos' Impact on the Market

机译:权衡“ dexos”对市场的影响

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摘要

In our March issue, I described General Motors' new engine oil specification, which at the time was known as GEOS. The automaker has since refined and finalized its proprietary specification, and renamed it 'dexos'-a trademark it prefers to spell with a lower-case d. As expected, GM actually issued two specifications: dexos 1 for spark-ignited engines (part number GMW15827), and dexos 2 for light-duty diesel engines (GMW16095). The latter is about to launch in Europe, but the version NorthrnAmerican lubricant manufacturers and marketers will grapple with, starting with GM's 2011 model year vehicles, is dexos 1.
机译:在3月号中,我描述了通用汽车的新机油规格,该规格在当时被称为GEOS。此后,该汽车制造商已经完善并最终确定了其专有规格,并将其重命名为“ dexos”-它更喜欢用小写字母d拼写的商标。不出所料,通用汽车实际上发布了两个规格:用于火花点火发动机的dexos 1(部件号GMW15827)和用于轻型柴油发动机的dexos 2(GMW16095)。后者即将在欧洲推出,但北美润滑油制造商和销售商将努力解决这个问题,从GM的2011款车型开始,该产品是dexos 1。

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