For the past few years, the technology media has been obsessed by Apple. Of course, all of this seemed justified when Steve Jobs helmed the big fruit, as his ruthless streak seemed to be enough to silence the various partners involved in the new products before their often shock big reveals. The iPad was rumoured, but its arrival still caused an enormous stir, which is keenly felt today as PC sales continue to fall and tablets continue their inevitable quest to replace them. Lately, things have been a little less 'magical'. While Apple has been busy turning itself into a balance sheet and supply chain optimised snoozathon, something strange has happened in the technology landscape-Microsoft has gone mental, making it the most interesting company in the world to watch.
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