CBS Streaming App Signals New Era for TV Viewing

JOEL MATHIS

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CBS Streaming App Signals New Era for TV Viewing

机译：CBS流媒体应用程序标志着电视观看的新时代

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Fans of the Big Bang Theory can rejoice: CBS has finally joined the iOS age, releasing an app for streaming the network's shows to the iPhone and iPad. The CBS Interactive app. will feature some shows the day after airing, but prime-time episodes won't be available until eight days after their broadcast. CBS may be late to the game, but its timing is no doubt deliberate: The app comes just weeks after reports that Nielsen-which tallies TV viewership numbers that networks use to set their advertising rates-will begin to include online viewers in its totals.

机译：《大爆炸理论》的粉丝们会很高兴：CBS终于加入了iOS时代，发布了一款应用程序，用于将网络节目流式传输到iPhone和iPad。 CBS互动应用程序。将于播出后的第二天播放一些节目，但黄金时段的节目要等到播出后的八天后才能播放。哥伦比亚广播公司可能迟到了，但其时机无疑是故意的：该应用程序发布仅在几周后，有报道称尼尔森（网络用来设定广告费率的电视收视率数字）将开始包括在线观众。

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《Macworld》 |2013年第6期|26-26|共1页
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4. Viewing characteristics based personalized ad streaming in an interactive TV environment [C] . Thawani, A., Gopalan, . 2004

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5. Two-screen viewing and its effects on television viewing behavior of Generation Y members and their television-related use of social media. [D] . Reddick, Britney D. 2012

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7. Critical Analysis and Evaluation of Interactive and Customised Applications on Mobile Television. Interactive and Customised Mobile Television Applications are Evaluated Using the Views of Consumers, Advertisers, and Telecommunications Operators with Regard to Services and Also Assessing the Usability of Mobile Devices. [O] . Al Sheik Salem Omar fuad abed al whab 2011

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8. UHF Task Force Report. Television Bandwidth Reduction. I. Overview. II. Reducing Bandwidth Requirements for Transmitting Television Signals, [R] . o'neal,john b. jr wilmotte,raymond m. 1978

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CBS Streaming App Signals New Era for TV Viewing

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