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Apple's Uphill Climb

机译:苹果的爬坡

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When Apple released its sales numbers for the last three months of 2004, it gave market research firm IDC the chance to compare Apple's place in the computer market with the big PC vendors' shares. So is Apple gaining ground or falling behind? Turns out it's doing a little bit of both. According to IDC, Apple's share of the desktop market continued to rise at the end of 2004, while its laptop position slipped. Over the course of the year, Apple gained nearly 1 percent in the U.S. desktop market and about 0.5 percent in the world market (the numbers don't include the Mac mini). After a rise during the year, Apple's U.S. laptop market share dropped back to roughly what it was one year before, and its world market share fell a bit. Why are laptop sales down when desktop sales are up? Apple declared 2003 the "Year of the Notebook," but it hasn't pushed laptops as hard since then. Also, rumors of a G5-based PowerBook debuting at Macworld Expo in January 2005 may have kept many customers from purchasing a new PowerBook.
机译:当苹果公司发布2004年最后三个月的销售数字时,它为市场研究公司IDC提供了将苹果公司在计算机市场上的地位与大型PC供应商的份额进行比较的机会。那么苹果是在发展还是落后?事实证明,两者都在做。根据IDC的数据,到2004年底,苹果在台式机市场的份额继续上升,而笔记本电脑的地位有所下降。在这一年中,苹果在美国台式机市场增长了近1%,在全球市场增长了约0.5%(该数字不包括Mac mini)。经过一年的增长后,苹果在美国笔记本电脑市场的份额回落到一年前的大致水平,其全球市场份额有所下降。为什么台式机销量上升时笔记本电脑销量下降?苹果公司宣布2003年为“笔记本电脑年”,但自那时以来,苹果并没有像现在这样努力。另外,关于基于G5的PowerBook于2005年1月在Macworld世博会上首次亮相的传闻可能使许多客户无法购买新的PowerBook。

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