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Few sights can lift a Mumbaikar's spirit these days, especially given the summer heat, as much as the glimpse of a full-bloom Gulmohar from the window of a speeding train, or the spectacle of a road lined with Indian Laburnum. The heat, these days, is also doubled owing to the heated debates amongst fellow citizens in view of the General Elections. The common view, however, is that the elections are based on the basis of performance, not perception. Indian national elections have been the largest electoral exercise in the world ever since the first national elections in 1952. Election campaign optimization problem (ECOP) can be described as finding the best way to allocate a political party's resources among different election locations in order to maximize the seats or member of parliaments (MPs) won. The level of effect of advertising on earning votes or winning elections has been studied extensively in the sense of determining the best advertising strategy or determining the marketing mix. The ruling party is pressed on repeating the performance of the last elections while the opposition put together claim that they will outdo the ruling party owing to their poor performance in the last five years! May the optimum party win and lead the nation to growth and prosperity in the years to come.

机译：如今，很少有景点能像孟买卡尔那样精神振奋，尤其是在夏天炎热的情况下，就像从飞速行驶的火车窗上瞥见满满的古尔穆哈尔峰一样，或者看到印度金莲花衬托的道路奇观。如今，由于大选引起的同胞之间的激烈辩论，如今的热情也增加了一倍。但是，普遍的看法是，选举是基于绩效而不是基于感知。自1952年第一次全国大选以来，印度全国大选一直是世界上规模最大的选举活动。选举活动优化问题（ECOP）可以描述为寻找在不同选举地点之间分配政党资源以最大程度发挥最大作用的最佳方法赢得议会席位或议员。在确定最佳广告策略或确定营销组合的意义上，已经广泛研究了广告对赢得选票或赢得选举的影响程度。执政党被迫重复上次选举的表现，而反对派则声称由于过去五年的糟糕表现，他们将超越执政党！愿最理想的政党获胜，并在未来的几年中带领国家成长与繁荣。

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《Man-Made Textiles in India》 |2019年第5期|147-147|共1页
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7. Thank you to Associate Editors, Editorial Board Members, Ad hoc Associate Editors, Guest Editors, and Reviewers 2020 [O] . 2021

机译：感谢您将编辑委员会成员，ad hoc助理编辑，访客编辑和审稿人联系起来

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