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Manizha Mathun

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It's summer time once again!! Time for gulmohars, mangoes and IPL The heat notwithstanding, thousands floclk to support 'their' teams. The Indian Premier League - IPL launched in 2008 has achieved a very high levelof popularity with more than 140 million TV audiences and a brand valuation of mart than 4 billion USD. It's a crazy bonanza and as one of my friend sums up that against all sane logic it's gripping and fun and enjoyable; the players keep changing, there's no national loyalty involved, the owners change...... even then. 'What is today the world's most popular 120 league began as an ambitious project, and the sustainability of such a tournament which has been hit by a whole lot of controversies almost every season has been questioned many a time. 'But the tournament has still drawn in the crowds and sponsors in droves, the primary reason for that being the quality of cricket and the galaxy of stars who compete in it.

机译：又到了夏天！！食用古尔摩哈尔，芒果和IPL的时间尽管火热，成千上万的人支持“他们的”球队。印度超级联赛（IPL）于2008年推出，获得了很高的知名度，吸引了超过1.4亿电视观众，品牌价值超过40亿美元。这是一个疯狂的财富，正如我的一位朋友总结的那样，与所有理智的逻辑相反，它令人着迷，充满乐趣和令人愉悦；球员不断变化，没有国家的忠诚度，老板也在变化……即使如此。 “当今世界上最受欢迎的120个联赛最初是一个雄心勃勃的项目，而这种比赛的可持续性几乎每个赛季都受到很多争议的困扰，这是一个雄心勃勃的项目。 ``但是比赛仍然吸引了大量的人群和赞助商，主要原因是板球的质量和参加比赛的明星星系。

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《Man-Made Textiles in India》 |2015年第5期|169-169|共1页
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Manizha Mathun;
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