Innovation in social media strategy for movie success A study of the Bollywood movie industry

Nanda Madhumita; Pattnaik Chinmay; Lu Qiang (Steven)

首页> 外文期刊>Management Decision >Innovation in social media strategy for movie success A study of the Bollywood movie industry

【24h】

Innovation in social media strategy for movie success A study of the Bollywood movie industry

机译：电影成功的社交媒体策略创新宝莱坞电影业研究

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Purpose - The purpose of this paper is to examine how movie studios develop an integrated social media strategy to achieve box office success. Departing from prior studies which focus on single social media platforms, this study examines the role of integrated social media promotion strategy using multiple social media platforms on movie success in the Bollywood movie industry.

机译：目的-本文的目的是研究电影制片厂如何制定综合社交媒体策略以实现票房成功。与先前针对单一社交媒体平台的研究不同，本研究考察了使用多个社交媒体平台的整合社交媒体推广策略对宝莱坞电影业电影成功的作用。

著录项

来源
《Management Decision》 |2018年第1期|233-251|共19页
作者
Nanda Madhumita; Pattnaik Chinmay; Lu Qiang (Steven);
展开▼
作者单位

Univ Sydney, Business Sch, Sydney, NSW, Australia;

Univ Sydney, Business Sch, Sydney, NSW, Australia;

Univ Sydney, Business Sch, Sydney, NSW, Australia;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
India; Consumer engagement; Social media strategy; Bollywood; Movie success;

机译：印度;消费者敬业度;社交媒体策略;宝莱坞;电影成功;

相似文献

外文文献
中文文献
专利

1. Identifying the causal relationship between social media content of a Bollywood movie and its box-office success - a text mining approach [J] . Biplab Bhattacharjee, Amulyashree Sridhar, Anirban Dutta International journal of business information systems . 2017,第3期

机译：识别宝莱坞电影的社交媒体内容与其票房成功之间的因果关系-一种文本挖掘方法
2. Anticipating movie success through crowdsourced social media videos [J] . Singh Jaiteg, Goyal Gaurav Computers in Human Behavior . 2019,第Deca期

机译：通过众包社交媒体视频期待电影成功
3. Innovation strategy as a mediator among social networks, innovative culture, and technological capability - An empirical Study of the ICT industry in Taiwan [J] . Shih-Chien Chien African Journal of Business Management . 2013,第11期

机译：作为社交网络，创新文化和技术能力之间的媒介的创新策略-台湾ICT行业的实证研究
4. Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars [C] . Ann-Kristin Knapp, Nora Paehler vor der Holte, Thorsten Hennig-Thurau Winter Marketing Academic Conference . 2016

机译：社交媒体权力是否有品牌联盟合作伙伴会影响新产品的成功？电影明星的情况
5. Workforce Knowledge-sharing Strategies Using Social Media: An Aerospace Industry Case Study [D] . Pedraza-Nafziger, Patricia. 2018

机译：使用社交媒体的劳动力知识共享策略：航空航天业案例研究
6. Tobacco use in Bollywood movies tobacco promotional activities and their association with tobacco use among Indian adolescents [O] . Monika Arora, Neha Mathur, Vinay K Gupta, -1

机译：宝莱坞电影中的烟草使用烟草促销活动及其与印度青少年中烟草使用的关联
7. Hollywood and film critics : Is journalistic criticism about cinema now a part of the culture industry helping economy more than art? Argo : a case study of the movie and film reviews published in the printed media in United States [O] . Rasooli Seyedjavad 2015

机译：好莱坞和电影评论家：新闻工作者对电影的批评现在是否已成为文化产业中比艺术更能促进经济发展的一部分？ Argo：美国印刷媒体上发表的电影和电影评论的案例研究
8. War Movies Decoded: Understanding the Logic of War Movie Making from Hollywood to Bollywood and Its Use to Spread Propaganda. [R] . Nair, P. B. 2014

机译：战争电影解读：了解从好莱坞到宝莱坞的战争电影制作的逻辑及其用于传播宣传。

Innovation in social media strategy for movie success A study of the Bollywood movie industry

摘要

著录项

相似文献

相关主题

期刊订阅