Speed leaders and quality champions Analyzing the effect of market orientation and technology orientation alignment on new product innovation

Leng Zongyang; Liu Zhiying; Tan Min; Pang Jiangang

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Speed leaders and quality champions Analyzing the effect of market orientation and technology orientation alignment on new product innovation

机译：速度领导者和质量冠军分析市场导向和技术导向对新产品创新的影响

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Purpose - The purpose of this paper is to develop a concept of an alignment between market and technology orientations (MTs) and investigates the difference in new product innovation activities and performance among the four groups of high-tech firms which are classified into four categories labeled as MT, technology orientation (TO), market orientation (MO) and conservative (CO) firms.

机译：目的-本文的目的是建立市场与技术导向（MT）之间一致性的概念，并调查四类高科技公司在新产品创新活动和绩效方面的差异，这四类高科技公司分为四个类别作为MT，技术导向（TO），市场导向（MO）和保守（CO）公司。

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来源
《Management Decision》 |2015年第6期|1247-1267|共21页
作者
Leng Zongyang; Liu Zhiying; Tan Min; Pang Jiangang;
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作者单位

Univ Sci & Technol China, Sch Management, Hefei 230026, Peoples R China;

Univ Sci & Technol China, Sch Management, Hefei 230026, Peoples R China;

Univ Sci & Technol China, Sch Management, Hefei 230026, Peoples R China;

Southwest Univ Sci & Technol, Sch Management, Mianyang, Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Innovation; Strategic alignment;

机译：创新;战略调整;

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专利

1. MARKET ORIENTATION, TECHNOLOGY ORIENTATION AND PRODUCT INNOVATION SUCCESS: INSIGHTS FROM CoPS [J] . JING LIU, JINGQIN SU International Journal of Innovation Management . 2014,第4期

机译：市场定位，技术定位和产品创新成功：CoPS的见解
2. Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance [J] . Javier Rodriguez-Pinto, Pilar Carbonell, Ana I. Rodriguez-Escudero International Journal of Research in Marketing . 2011,第2期

机译：速度还是质量？市场进入顺序如何影响市场定位与新产品性能之间的关系
3. The Effects of Market Orientation on New Product Performance and Innovation Speed (A Case Study: Malayer Furniture Workshops) [J] . Mohammad Mohammad Zaheri European Journal of Business and Management . 2018,第31期

机译：市场导向对新产品性能和创新速度的影响（以Malayer家具工作室为例）
4. The Effect of Entrepreneurial Orientation, Market Orientation, Business Network Ability and Product Innovation on Performance: (Study in Small and Micro Enterprises of Food in Padang) [C] . Najmi Najmi, Abror Abror Padang International Conference on Education, Economics, Business and Accounting . 2019

机译：创业定位，市场定位，商业网络能力和产品创新对性能的影响:(巴东食品中小企业研究）
5. Marketing creativity in new product development: The role of market orientation, technology orientation, and interfunctional coordination. [D] . Derozier, Caroline. 2003

机译：新产品开发中的营销创造力：市场导向，技术导向和功能协调的作用。
6. Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship [O] . Anni Zhao, Xinhua Bi, Lei Han 2021

机译：重新审查新产品悖论：创新的肢体介绍如何调解市场导向和新产品开发绩效关系
7. The Influence of Market Orientation and Creativity on New Product Performance by Technology Innovation Types: Focused on Company of Daejeon [O] . Chul-Ho Jung, Go-Whan Jin 2011

机译：市场取向和创造性对技术创新类型的新产品绩效的影响：专注于大田公司

Speed leaders and quality champions Analyzing the effect of market orientation and technology orientation alignment on new product innovation

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