• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Management & Engineering >The Discussion of Application Marketing Talents' Training Mode of Local Undergraduate Colleges Based on the Business' Needs
【24h】

The Discussion of Application Marketing Talents' Training Mode of Local Undergraduate Colleges Based on the Business' Needs

机译：基于业务需求的地方本科院校应用营销人才培养模式探讨

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This article presents four areas of problems namely, marketing professional training objectives are not adjusting to the requirements of enterprises, lack of the curriculum setting mechanism corresponding to the actual needs of enterprises, marketing professional teaching methods are falling behind, and marketing professional teaching teachers are lacking through studying the marketing professional teaching mode. Based on the article, it is believed that application marketing talents are trained from the beginning of the transformation of the training mode, whereby the "four 1" training mode should be constructed. Four measures are proposed in this article in clearing training objectives and changing training plan; establishing curriculum mechanism based on "four 1"; improving marketing professional teaching method; strengthening marketing professional teaching construction mechanism.
机译：本文提出了四个方面的问题，即市场营销专业培训目标没有适应企业的要求，缺乏与企业实际需求相对应的课程设置机制，市场营销专业教学方法落后，市场营销专业教学教师落后。缺乏通过研究营销专业的教学模式。根据这篇文章，相信应用程序营销人才是从培训模式转变的开始就接受培训的，因此应该构建“四个1”培训模式。本文提出了清除培训目标和更改培训计划的四项措施。建立基于“四个1”的课程机制；完善市场营销专业教学方法；加强营销专业教学建设机制。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号