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'Problem-sourcing': a re-framing of open innovation for R&D organisations

机译：“问题采购”：为研发组织重新设计开放式创新

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Purpose - While the benefits of open innovation (OI) and crowdsourcing (CS) for solutions to R&D problems have been widely promoted in the last ten years, their appropriateness for organisations specialising in providing R&D services has not been explicitly considered. This paper aims to examine an R&D organisation's response to increased adoption of OI and CS, highlight their drawbacks in this context, and analyse how and why the alternative of problem-sourcing (PS) proved more effective. Design/methodology/approach - The paper provides an in-depth documentation and analysis of an initiative called: The "What's Your Problem New Zealand?" (WYPNZ) challenge. The use of a single case and qualitative approach allows the development of an illustrative, rich description and is suited to studying unique and novel events. Findings - In the context of professional R&D organisations, a range of benefits of CS for R&D problems rather than solutions were identified, including generating a potential pipeline of projects and clients as well as avoiding the challenge to the professional status of the organisation's research capability. An unexpected side-effect was that the reputation of the research organisation as open, accessible and helpful was greatly enhanced. The success of the PS approach to CS for R&D provides insight into how some of the pitfalls of OI/CS can be better understood and potentially managed. Originality/value - The PS model provided by the "WYPNZ" initiative represents a new strategic possibility for R&D organisations that complements their traditional competencies by drawing on the openness that OI and CS seek to leverage. As such, it can provide insights for other organisations wishing to make use of the connectivity afforded by OI/CS in an alternative mode to that typically in use and reported in the literature.
机译：目的-尽管在过去十年中广泛宣传了开放式创新（OI）和众包（CS）解决研发问题的好处，但尚未明确考虑其对专门提供研发服务的组织的适用性。本文旨在研究研发组织对OI和CS的采用的反应，突出其在这种情况下的弊端，并分析问题源（PS）的替代方式被证明如何更有效以及为什么如此有效。设计/方法论/方法-本文提供了有关计划的深入文档和分析：“新西兰有什么问题？” （WYPNZ）挑战。使用单个案例和定性方法可以开发出说明性的丰富说明，并且适合研究独特而新颖的事件。调查结果-在专业研发组织的背景下，确定了CS对于研发问题而不是解决方案的一系列好处，包括产生潜在的项目和客户渠道以及避免对组织研究能力的专业地位提出挑战。出乎意料的副作用是，大大提高了研究组织的开放性，可访问性和帮助性的声誉。 PS用于研发的CS方法的成功提供了关于如何更好地理解和潜在管理OI / CS的陷阱的见解。原创性/价值-“ WYPNZ”计划提供的PS模型为研发组织提供了一种新的战略可能性，它可以利用OI和CS寻求利用的开放性来补充其传统能力。这样，它可以为希望使用OI / CS提供的连接性的其他组织提供替代性的见解，而这种连接性是通常在文献中使用的替代模式。

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