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Anti-consumption of public services: vacci(not)ion for Swine Flu

机译：公共服务的反消费：猪流感疫苗

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摘要

Purpose - Anti-consumption is a new domain of research that deals with why individuals avoid consumption of particular products. To date, research in this area is only confined to the rejection of goods, with no evidence from the services industry. The purpose of this paper is to explore the extent of anti-consumption behaviour for public health services, by deriving data from Swine Flu vaccination resistance in Turkey. Design/methodology/approach - The research employs a factor analysis method based on data collected from 519 individuals. Findings - Findings suggest that there is a strong anti-consumption attitude of the Turkish public towards the service, and a major reason for avoidance was moral incompatibility, such that the public believed that the vaccination served the interests of pharmaceutical companies and the government. The findings also reveal that all the factors previously mentioned in the literature may be involved in the anti-consumption of public health products. Originality/value - This study suggests that public products, including public health services, are highly subject to anti-consumption movements, and policies involving such products should also be considered from this perspective in order to provide an increased welfare for the public.
机译：目的-反消费是研究个人为何避免消费特定产品的新研究领域。迄今为止，在该领域的研究仅限于商品拒收，没有来自服务业的证据。本文的目的是通过从土耳其的猪流感疫苗接种抵抗力中得出数据来探讨公共卫生服务的反消费行为的程度。设计/方法/方法-该研究基于从519个人收集的数据，采用了因子分析方法。调查结果-调查结果表明土耳其公众对服务有强烈的反消费态度，避免使用的主要原因是道义上的不兼容，以至于公众认为接种疫苗符合制药公司和政府的利益。调查结果还表明，先前在文献中提到的所有因素都可能与反公共卫生产品消费有关。原创性/价值-这项研究表明，包括公共卫生服务在内的公共产品在很大程度上受到反消费运动的影响，从这一角度出发，还应考虑涉及此类产品的政策，以便为公众提供更多的福利。

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