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The Use of Data in Outlet Locational Planning: A Preliminary Examination Across Retail and Service Sectors

机译：出口位置规划中数据的使用：零售和服务业的初步检查

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摘要

A key pre-requisite of locational decision-making in retailing is appropriate sources of data. These have become increasingly available from a number of internal and external sources in recent years. Coupled with concomitant decreases in the cost of technology, locational decision-making can now, more than ever, be based on more than subjective practices alone. This paper aims to assess how the use of data varies across four named retail and service sectors, an area of research that has hitherto been neglected. A postal questionnaire was distributed to approximately 300 locational planning managers to ascertain the use of data in decision-making. Analysis of variance (ANOVA) was used to examine how the use of 21 named datasets varied by sector. A number of significant differences in data usage and sharing emerged and are reported here. It is concluded that data use is by no means uniform across different retail and service types, and that future research that addresses inter-sectoral differences in locational planning practices would be appropriate.
机译：零售中位置决策的关键前提是适当的数据源。近年来，可以从许多内部和外部来源获得这些信息。加上随之而来的技术成本下降，现在位置决策比以往任何时候都可以更多地仅基于主观实践。本文旨在评估数据的使用在四个指定的零售和服务部门之间如何变化，这是迄今为止一直被忽视的研究领域。已向大约300个位置规划经理分发了邮政调查表，以确定在决策中使用数据的方式。方差分析（ANOVA）用于检查21个命名数据集的使用如何随部门而变化。在数据使用和共享方面出现了许多重大差异，并在此处进行了报告。结论是，在不同的零售和服务类型中，数据的使用绝不是统一的，因此针对位置规划实践中部门间差异的未来研究将是适当的。

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