"Shaping a positive organisational culture based on trust is critical if you ever want to build your organisation through customer and consumer loyalty, yet we find that most senior management teams in organisations are unaware of how important trust is in the mixture of organisational culture. In this article, the authors outline how building a culture of trust is central in building a robust and resilient culture which is central in adapting to change. They stress that their approach is applicable for the majority of organisations whether they reside in the commercial, the public or the third sector."
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