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首页> 外文期刊>Managing Leisure >Exploring the importance of similarity in the perceptions of foreign visitors and local service providers: the case of long-haul pleasure travelers
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Exploring the importance of similarity in the perceptions of foreign visitors and local service providers: the case of long-haul pleasure travelers

机译：探索在外国游客和本地服务提供商的观念中相似性的重要性：以长途旅行旅行者为例

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Long-haul pleasure travelers to Tahiti make a significant investment in their vacation in terms of time and money. As a result, it is essential for a destination like Tahiti that these visitors have a satisfying experience so they will spread positive word-of-mouth and revisit the islands in the future. For that reason, tourism organizations are interested in promoting strategies that contribute to positive opinions of their destination. This exploratory study indicates that one such construct is ‘buyer-seller’ similarity. The paper discusses the concept of similarity and shows that there was a considerable overlap in the perceptions of tourists and employees. This overlap tends to increase a visitor's satisfaction in the destination and in the tourism employees they deal with. At the same time, there was much less agreement on the groups' perceptions of societal characteristics. The paper discusses the specifics, implications, and limitations of the findings, as well as suggestions for future research.View full textDownload full textKeywordslong-haul, destination perceptions, visitor satisfaction, TahitiRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/13606719.2012.711602
机译：前往塔希提岛的长途旅行旅行者在度假方面花费了大量的时间和金钱。因此，对于塔希提岛这样的目的地，至关重要的是，这些游客应具有令人满意的体验，以便他们传播积极的口碑，并在将来再次造访这些岛屿。因此，旅游组织对推广有助于其目的地的积极看法的战略感兴趣。这项探索性研究表明，这样的结构之一就是“买方-卖方”相似性。本文讨论了相似性的概念，并表明游客和员工的看法存在很大的重叠。这种重叠趋向于提高游客在目的地和与之打交道的旅游业人员中的满意度。同时，人们对这些群体对社会特征的看法的共识要少得多。本文讨论了研究结果的细节，含义和局限性，以及对未来研究的建议。查看全文下载全文关键字长途旅行，目的地感知，游客满意度，塔希提岛相关var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”， services_compact：“ citeulike，netvibes，twitter，technorati，可口，linkedin，facebook，stumbleupon，digg，google，更多”，发布：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/13606719.2012.711602

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