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Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy

机译：营销活动和业务绩效：自由化发展中经济体中国内外制造企业的证据

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摘要

Research findings on emerg- ing markets over the last decade indicate that eco- nomic reform policies in many developing countries have not only changed the environ- ments of these economies, but also influenced the atti- tudes of firms towards the marketing concept. This study determines the degree to which marketing activities are practised in foreign and domestic firms in an emerg- ing developing economy and the effects of such practices on business performance. The research instrument com- prises five marketing activity components and six perfor- mance dimensions.
机译：过去十年中有关新兴市场的研究结果表明，许多发展中国家的经济改革政策不仅改变了这些经济体的环境，而且还影响了企业对营销概念的态度。这项研究确定了新兴经济体中国内外公司开展营销活动的程度以及这种做法对企业绩效的影响。该研究工具包括五个营销活动组成部分和六个绩效维度。

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