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Editorial

机译：社论

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摘要

In March 2019 we took over the role of Editors-in-Chief of the journal Marketing ZFP - Journal of Research and Management from our colleague Bernhard Swoboda, Professor at the University of Trier. We would like to thank the editors for giving us the opportunity to lead the most renowned scholarly marketing journal in the D-A-CH region (Germany, Austria and Switzerland) for the next two years. In addition, we are especially grateful to the outgoing Editor-in-Chief, Bernhard Swoboda, for an excellent handover and induction. Furthermore, we would all like to thank our predecessor for the outstand-ing job he has done for this journal in the last three years! We are very confident that the readers of the Marketing ZFP - Journal of Research and Management will join in the commendation and rate the development of our jour-nal under his leadership just as positively as we do. Bern-hard Swoboda has launched several important initiatives to increase the journal's visibility, which should lead to a larger impact on researchers and practitioners alike. All published papers are now available as full texts from EBSCO's database Business Source Ultimate with a moving wall of only one year starting from the first issue of 1989. Furthermore, starting from the very first issue of the Marketing ZFP - Journal of Research and Manage-ment in 1979, JSTOR offers all journal articles with a moving wall of three years. Since the beginning of this year, the journal has also been indexed in Elsevier's Sco-pus, the largest abstract and citation database for peer-re-viewed articles. Supported by a generous concession from the publisher, a new Open Access strategy has been implemented. Each electronic issue will contain at least one article available for free, thus amounting to a mini-mum of four Open Access papers a year. As a further in-novation, Bernhard Swoboda started editing special is-sues devoted to various methodological topics in 2017. Meanwhile, three such special issues have been pub-lished and made available through Open Access. Align-ing the journal even closer with international standards, Bernhard Swoboda revised the journal homepage and added, amongst other aspects, ethical guidelines for au-thors and reviewers. Moreover, he managed to establish a turnaround time of just 30 days for the first round of re-views, which is expeditious, even for international stan-dards. Together with his concise propositions for revis-ing a manuscript, authors quickly got constructive feed-back for their submissions under his editorship. Last but not least, Bernhard Swoboda has also contributed to sev-eral issues of this journal as an author himself. Once again: Thank you very much, Bernhard.
机译：在2019年3月，我们由特里尔大学的教授Bernhard Swoboda接任了《营销ZFP》杂志-研究与管理杂志的主编。我们要感谢编辑人员给我们提供了在接下来的两年中领导D-A-CH地区（德国，奥地利和瑞士）最著名的学术营销期刊的机会。此外，我们特别感谢即将离任的总编辑Bernhard Swoboda，他提供了出色的移交和介绍。此外，我们都要感谢我们的前任在过去三年中为该杂志所做的出色工作！我们非常有信心，《市场营销ZFP-研究与管理杂志》的读者将与我们一样积极地赞扬和评价在他的领导下我们期刊的发展。伯恩哈德·斯沃博达（Bern-hard Swoboda）发起了几项重要举措，以提高该期刊的知名度，这将对研究人员和从业人员产生更大的影响。现在，所有已发表的论文都可以从EBSCO的数据库Business Source Ultimate中获得全文，从1989年第一期开始只有一年的移动墙。此外，从第一版Marketing ZFP-Journal of Research and Manage-从1979年开始，JSTOR就为所有期刊文章提供了三年的有效期限。从今年年初开始，该期刊还被Elsevier的Sco-pus收录，Sco-pus是同行评审文章最大的摘要和引文数据库。在发布者的慷慨让步下，新的开放访问策略得以实施。每本电子期刊将至少包含一篇免费的文章，因此每年最少要有四篇Open Access论文。作为进一步的创新，Bernhard Swoboda于2017年开始编辑专门针对各种方法论主题的专刊。与此同时，已经出版了三本此类专刊并通过Open Access提供。为了使该期刊更符合国际标准，Bernhard Swoboda修改了该期刊的主页，并在其他方面添加了针对审核员和审稿人的道德准则。此外，他设法为第一轮审核确定了仅30天的周转时间，即使对于国际标准而言，这也非常快捷。加上他对稿件进行修改的简洁主张，作者在他的带领下很快就收到了对他们的论文的建设性反馈。最后但并非最不重要的一点是，伯纳德·斯沃博达（Bernhard Swoboda）作为作者本人也为该期刊的许多问题做出了贡献。再次：非常感谢伯恩哈德。

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