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Strategic Wholesale Pricing and Commonality Strategy in a Supply Chain with Quality Segmentation

机译：具有质量细分的供应链中的战略批发定价和共性策略

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摘要

We develop two game models of a one-supplier and one-manufacturer supply chain to investigate the supplier's strategic wholesale pricing decision and the manufacturer's commonality strategy. The manufacturer has three commonality strategies for the high-end and low-end products: common high-quality component, common low-quality component, and dedicated components. We consider both wholesale price first scenario and commonality strategy first scenario. Under the wholesale price first scenario, we identify the range of each commonality strategy and find that (i) the common low-quality component strategy is harmful to the supplier; (ii) if the quality of low-quality component and the unit production cost of high-quality component are sufficiently low, the supplier induces the common high-quality component strategy by strategically decreasing the unit wholesale price of high-quality component, while if they are sufficiently high, the supplier induces the dedicated components strategy by increasing the unit wholesale price of high-quality component and decreasing that of low-quality one. Under the commonality strategy first scenario, the common low-quality component strategy may exist. By comparing the two scenarios, we find that (i) if the unit production cost of low-quality component is medium, the equilibrium outcomes under both scenarios are identical; (ii) there exists a first-mover advantage for the two players.
机译：我们开发了一个供应商和一个制造商的供应链的两种博弈模型，以研究供应商的战略批发定价决策和制造商的共同性战略。制造商针对高端产品和低端产品制定了三种通用性策略：通用高质量组件，通用劣质组件和专用组件。我们同时考虑批发价格优先方案和通用策略优先方案。在批发价优先的情况下，我们确定了每种共性策略的范围，并发现（i）通用的低质量组件策略对供应商有害； （ii）如果劣质组件的质量和高质量组件的单位生产成本足够低，则供应商通过策略性地降低高质量组件的批发价来诱发共同的高质量组件策略，而如果它们的价格足够高，因此，供应商通过提高高质量组件的单价和降低劣质组件的单价来引入专用组件策略。在通用策略优先方案下，可能存在通用低质量组件策略。通过比较这两种情况，我们发现：（i）如果低质量组件的单位生产成本是中等的，则两种情况下的均衡结果都是相同的； （ii）这两个参与者有先发优势。

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  • 来源
    《Mathematical Problems in Engineering》 |2015年第6期|320219.1-320219.13|共13页
  • 作者

    Xu Tiantian; Xiao Tiaojun; Tian Chen;

  • 作者单位

    Nanjing Univ, Sch Management Sci & Engn, Nanjing 210093, Jiangsu, Peoples R China.;

    Nanjing Univ, Sch Management Sci & Engn, Nanjing 210093, Jiangsu, Peoples R China.;

    Nanjing Univ, Sch Management Sci & Engn, Nanjing 210093, Jiangsu, Peoples R China.;

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