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Spanish business investment in China from the perspective of the consulting firm Garrigues

机译：从咨询公司Garrigues的角度看西班牙对华商业投资

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摘要

Purpose - This article aims to analyse the reasons for Spanish companies to invest in China and the factors that influence the success or failure of the venture during the implementation process. Design/methodology/approach - This paper is based on an interview held with the two partners of the Garrigues office in Shanghai, Francisco Soler and Manuel Torres. Francisco Soler was responsible for opening and subsequently managing the office from 2005 through to August 2011, when he handed over the reins to Manuel Torres. Findings - The main reason for investing in China is its market. It is worth mentioning here that there has been a paradigm shift whereby China has gone from being the "world's factory" to the "world's market", not just because of its size but also because of the dizzying speed at which it continues to grow. To minimise the risks of investing in China, the interviewees pointed out the crucial importance of the company committing a significant amount of all kinds of resources to the venture. They also maintain that the investing company should ensure that the people responsible for the project are fully committed to the company and completely familiar with its operations and corporate culture. Originality/value - The value of this study lies in contrasting the practical viewpoint of Garrigues legal consulting firm with the existing literature on the topics discussed in the interview: the reasons why companies invest in China, and the factors that lead to their success or failure.
机译：目的-本文旨在分析西班牙公司在中国投资的原因以及在实施过程中影响合资企业成败的因素。设计/方法论/方法-本文基于对上海Garrigues办公室的两个合作伙伴Francisco Soler和Manuel Torres进行的采访。从2005年到2011年8月，弗朗西斯科·索勒（Francisco Soler）负责办事处的开设和管理，当时他将职位交给了曼努埃尔·托雷斯（Manuel Torres）。调查结果-在中国投资的主要原因是其市场。在这里值得一提的是，中国已经发生了范式转变，从原来的“世界工厂”到“世界市场”，不仅是因为它的规模，而且还因为它持续增长的速度令人眼花speed乱。为了最大程度地减少在中国投资的风险，受访者指出了公司向企业投入大量各种资源的至关重要性。他们还坚持认为，投资公司应确保负责项目的人员完全致力于公司并完全熟悉公司的运营和企业文化。原创性/价值-这项研究的价值在于将Garrigues法律咨询公司的实践观点与采访中讨论的主题的现有文献进行对比：公司在中国投资的原因以及导致其成功或失败的因素。

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