Every month, more than 60,000 metalforming industry decision makers turn to the most recent issue of MetalForming magazine to keep abreast of the latest de-velopments in equipment, technology and management data systems. A readership study of the October 1996 issue tells us that 81 percent of MetalForming readers spent between 15 and 60 minutes with that issue. In fact, the average reader spends 25.4 minutes reading an issue of MetalForming. The study also reveals that there are 1.6 pass-along readers per copy, comprising a total potential reading audience of about 137,205 persons.
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