April 2010 sees the launch of a ￡7.5 million 'Make Mine Milk' advertising campaign designed to re-ignite the British milk industry, to increase sales and to promote the benefits of low-fat milk to teenagers and mums across the country.rnThe campaign will be fronted by world-renowned Michelin-starred chef Gordon Ramsay and popstar Pixie Lott.rnThe 'Make Mine Milk' campaign aims to wake the nation up to all that's great about milk, reminding people that low-fat milk contains less than 2% fat, and being nutrient-dense it's also extremely healthy.
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