首页> 外文期刊>Milk industry >Promoting British food and drink abroad
【24h】

Promoting British food and drink abroad

机译:在国外推广英国食品和饮料

获取原文
获取原文并翻译 | 示例
           

摘要

Essentially we are a market development consultancy for British food and drink companies, identifying market opportunities and providing advice. The main difference between us and other consultancies is that we are then prepared to implement our advice so that it delivers business for our individual clients. And we work for the very smallest company, perhaps wanting advice as a first-time exporter, up to larger companies who are more established exporters but who are wanting to look at, say, their distributor arrangements; maybe wanting to have support in terms of key account management as the major retailers consolidate in Europe in the way they have done in the UK. Increasingly we are doing trans-national research helping companies identify what should be their priorities across markets. We can help to provide the means of comparison across markets so that it is easier to make judgements on market priorities. And then our work extends through to a whole range of marketing services - in-store tastings, British promotional weeks and so on.
机译:从本质上讲,我们是英国食品和饮料公司的市场开发顾问,以寻找市场机会并提供建议。我们与其他咨询公司之间的主要区别在于,我们准备执行我们的建议,以便为我们的个人客户提供业务。我们为规模最小的公司工作,也许是作为首次出口商需要咨询,而规模更大的公司则是更成熟的出口商,但又希望了解其分销商安排;随着主要零售商在欧洲的合并,他们可能希望像在英国那样,在大客户管理方面获得支持。我们越来越多地进行跨国研究,以帮助公司确定在整个市场中应优先考虑的事情。我们可以帮助提供跨市场比较的方法,以便更轻松地判断市场优先级。然后,我们的工作扩展到了一系列的营销服务-店内品尝,英国促销周等等。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号