When it comes to so many mobile services, there seems to be a standard introduction. Service N, it says, has often been tipped as the next big thing, but this year, experts say, we really are on the cusp of something new. Mobile Europe is not exempt from this, of course. We have run the same formulation most of the last decade for mobile location based services, to say nothing of services such as television, or even mobile broadband itself. Why should we believe anyone, then, when they tell us that a certain application will take off within a certain timescale? Industry watchers everywhere have earned the right to be sceptical.
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