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Content scrum down

机译:内容混乱

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摘要

Bernadette Lyons, managing director for North Europe, Mobileway, discusses how the mounting popularity of multi-media messaging and gaming presents content providers with the formidable challenge of providing content formats to suit the vast range of mobile devices on the market. Today, walking into a mobile phone retailer and choosing a new handset is roughly akin to buying a new car. Consumers are faced with a bewildering range of makes and models all with differing functionalities, added extras and a great choice of colours -as long as you like silver! Talk of polyphonic, GPRS, triband, MMS, bluetooth.Wap-enablement, Java gaming and 'X-press on' colour fascias has proved to not only baffle mobile users into buying the latest handset on the market, but also to keep content owners awake at night wondering how to tackle the growing problem of designing content to suit this rapidly expanding device portfolio.
机译:Mobileway北欧公司董事总经理Bernadette Lyons讨论了多媒体消息传递和游戏的日益普及如何给内容提供商带来巨大的挑战,即如何提供适合市场上各种移动设备的内容格式。如今,走进手机零售商并选择新手机大致类似于购买新车。只要您喜欢银色,消费者就会面临各种功能各异,制造更多功能和颜色选择的令人困惑的品牌和型号。关于和弦,GPRS,三频,MMS,蓝牙的讨论。支持移动,Java游戏和“ X-press on”彩色面板已经证明不仅使移动用户难以购买市场上最新的手机,而且还可以保持内容所有者晚上醒着,想知道如何解决不断增长的设计内容以适应快速增长的设备产品组合的问题。

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